Business Directory and Coupons near Macomb County, Michigan - Macomb Savings Guide

What Percentage of Google Searches Are Local?

Nearly half (46%) of all Google searches consist of users seeking local information. These local searches consist of people searching for businesses in their local area or within a specific service area. What this means is that the search results are often tailored to geo-specific searches, with Google’s algorithm determining which businesses are relevant to the user and worthy of ranking high in the search results. If you have a local business, you’ll want to implement local search engine optimization (SEO) to increase your chances of ranking, driving traffic, and attracting customers... that's why we created MacombSavingsGuide.com!

Just How Many People are Using Coupons?
Many American consumers report being swayed to buy more or try new products when offered a coupon.
Digital coupons make this kind of spending quicker and easier.
(Couponing Statistics, Facts, & Trends 2024)

86% of online shoppers are more likely to try a new business due to a coupon; 39% are much more likely.
38% of American consumers buy more than they intended when they have a coupon; 67% will make an unplanned purchase because of a coupon.
93% of digital coupon users redeemed coupons with a smartphone, while only 42% used tablets.
94% of consumers say they’re likely to look for coupons or sales whenever they shop online.
Online retailers report that consumers who use coupons spend 37% more than those who don’t.
82% of consumers who redeem a digital coupon use it within a week of receiving it, and 30% use it within a day.
48% avoid brands that do not provide any coupons, discounts, or offers.
93% would make repeat purchases at a retailer that offered good discounts.
75% of Americans who abandon their online shopping carts are influenced by cost and lack of coupon discounts.

Most Popular Types of Coupons

When it comes to shopping, there are various types of coupons, including percentage-off coupons, free shipping coupons, buy one, get one coupons and free gift coupons. These coupon statistics highlight the most popular types of offers, with percentage-off coupons leading the pack.

93% of consumers utilize percentage-off coupons.
90% of consumers utilize free shipping coupons.
65% of consumers utilize buy one, get one coupons.
46% of consumers utilize free gift coupons.
When looking at redemption rates, digital coupons are the most popular coupon type at 33.3%.
Free-standing insert coupons are the second most popular at 24.2%.
Instant Redeemable (IR) coupons are the third most popular at 15.3%.

The majority of coupons are found online, either on websites or in emails.

47% of consumers find coupons from brand emails, 46% from online searches, and 34% from coupon websites. (use the SHARE option to post to social media, email, etc)
Over 80% of Americans have signed up for email offers specifically to receive digital coupons and discounts. (build your email list!)

Social Media Coupon Statistics

As younger generations continue to prefer digital coupons, social media platforms are increasingly used for coupon hunting. We make it easy to share your St Clair Savings Guide coupons to your social media platforms with just "one-click".

76% of consumers find coupons through social media; 51% source them from couponing blogs and social media accounts.
Facebook is by far the most popular, with 42% of Americans using the platform to source coupons and 18% using Facebook Groups.
Instagram and YouTube follow with 30% and 25% of consumers respectively.
59% of shoppers aged 18 to 25 find coupons through social media; 60% find coupons through online communities.

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U.S. Coupon Use by Demographic Statistics

Younger consumers increasingly favor digital coupons found either online or on mobile apps.

In 2021, paper coupon use by shoppers aged 18 to 34 dropped to 46%, while online coupon use jumped to 48% and mobile coupon use jumped to 33%.
70% of shoppers over 55 still use paper coupons, compared to 63% of those aged 35 to 54 and 46% of those aged 18 to 34.
72% of shoppers over 55 reported that they would shop online more often if it was easier for them to use digital coupons.
Shoppers aged 25 to 40 were most likely to try a new brand if offered a coupon at 89%
41% of shoppers aged 25 to 40 frequently use coupon aggregators, compared to 33% of those aged 41 to 56 and 20% of those over 57.
87% of consumers making $20,000 to $39,000 a year, 85% of those making $100,000 to $149,000 a year, and 86% of those making over $200,000 a year use coupons.

U.S. Digital vs. Physical Coupon Use Statistics

Americans increasingly favor digital coupons over traditional printed options such as free-standing inserts (FSIs).

In 2023, 67% of consumers used digital coupons while 59% used physical paper coupons.
Americans use digital coupons at a 13.6% higher rate than print coupons. (digital is far cheaper)
Digital coupon use increased from 63% of consumers in 2019 to 67% in 2021; paper coupon use decreased from 75% of consumers in 2019 to 64% in 2021.
73% of coupons issued in 2023 were Free Standing Insert coupons, down 18% from 2022.
In 2021, the number of Free Standing Insert coupons redeemed fell by 23.1% from 299.4 million to 230.2 million.
337.8 million digital coupons were redeemed in 2021, 46.5% more than FSI coupons.
62% of consumers said they print coupons they find online to use in brick-and-mortar businesses; 56% will visit a brick-and-mortar store after receiving a digital offer.

Digital Coupon Savings Statistics

Digital coupons are increasingly common and offer savings that add up over time for consumers who use them regularly.

The average American that uses digital coupon codes saves an annual total of $1,465, a yearly savings of 6.4% of the average American household spending.
40% of all online purchases can be matched with a coupon.
For purchases made with an online coupon, the average total savings at checkout is $30, or an average discount of 17.2% of the total purchase.
The greatest percentage of the total purchase is saved when eating out, at an average discount of 20.3%.
In 2022, the value of coupons increased by 3.5% against an inflation rate of 9%.

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