To learn more about our local online Savings Guide we are addressing the Frequently Asked Questions we receive by both resident customers and advertising businesses about our platform and how it works:

 

FAQs for Resident Customers

 

1. What is Macomb Savings Guide?

   - Macomb Savings Guide is a local online business and coupon directory serving Macomb County, Michigan, offering local savings through special deals, discounts promotions, and sales from local businesses. Our online business directory is both a collection of links to businesses that are organized into categories by location or company type whose aim is to help visitors find companies, connect, engage, and take advantage of their local coupons & deals.

 

2. How can I find deals on Macomb Savings Guide?

   - Use the search bar to enter a business name / keyword, category, or location to find deals and coupons from local businesses listed in the St Clair Savings Guide. If you don’t see the business you are searching for, you may want to direct them to or suggest they Advertise on our platform!

 

3. Is it free to use Macomb Savings Guide?

   - Yes, using Macomb Savings Guide to find deals and coupons is completely free for residents and consumers.

 

4. How do I redeem a coupon from Macomb Savings Guide?

   - Click on the coupon you want to use and either print, email, or share button or simply show it on your mobile device at the participating business.

 

5. How often are new deals and coupons added?

   - New deals and coupons are added regularly, each advertiser has the option to advertise at will without limitations so be sure to check back often for the latest offers.

 

6. Are the deals and coupons available both online and in-store?

   - It depends on the business. Check the details of each coupon for specific redemption instructions.

 

7. What types of businesses are listed in your directory?

    - Our directory includes a wide range of local businesses, including restaurants, retail stores, service providers, and more.

 

8. Are the businesses listed on your site verified?

    - We strive to ensure that all businesses listed on our site are legitimate and offer the deals as advertised. However, we recommend checking with the business directly if you have any concerns.

 

9. Can I leave reviews for businesses listed on Macomb Savings Guide?

   - Yes, you can leave reviews and ratings for businesses to help other customers make informed decisions.

 

10. How do I share a deal with my friends?

    - With the click of one button, you can share deals and coupons via various social media sites, email, copy… we have 60 one-click options provided on each coupon to easily share in a wide variety of options.

 

 

FAQs for Advertising Businesses

 

1. Why does Local Search matter for businesses? 

Local search matters for businesses because it connects them with potential customers who are actively looking for products or services in their area.

With today’s stark competition for businesses online, especially for smaller, less-established businesses, being visible in local search results can significantly increase its chances of getting found, outrank local competitors, attract new customers in their local area, increase foot traffic, online inquiries, and sales for businesses. Without local SEO, local businesses risk getting buried in the search results, never to be found by potential customers.

 

2. What Percentage of Google Searches are Local?

Approximately 46% of all Google searches have local intent.

This means that nearly half of all Google searches are related to finding local information. These local searches consist of people searching for businesses in their local area or within a specific service area. This high percentage underscores the importance of local SEO for businesses that rely on attracting customers in their specific geographic area.

 

 

3. How can my business get listed on St Clair Savings Guide?

   - We have stocked our Savings Guide with multiple "Claimable Listings" in various categories that were recommended to us by local residents, customers or our staff that are already created for you making the process of getting started easier on you to sign up without our help. Much of your data is already in place and all you have to do is simply click "Claim this Listing", choose a plan and submint your payment info. Once the account is created, you can choose to add additional information, photos, coupons and more to your listing. It's a simple self-serve approach that eliminates the need to speak with a sales rep. 

If your claimable listing has not been created on our website, simply click on the Advertise tab in the top menu and submit your business information to be listed and start offering your deals and coupons.

 

4. What are the Features of the St Clair Savings Guide Directory?

   - Our Hyperlocal Savings Guide Directory is focused on St. Clair County, Michigan businesses and the Shop Local initiative. "Get Found Online, Reach More Customers, Create Your Own Coupons & Deals, Advertise For Less".

 

Features Include:

 

5. What are the latest/current Digital Coupon Statistics? (see all the latest statistics on our Coupon Statistics page)

6. What are the benefits of listing and advertising on St Clair Savings Guide?

   - Save Time. Expand Your Reach. Advertise Locally. Save Money. It's a Win-Win for everyone. Communities Win. Consumers Win. Businesses Win.
Advertising on Macomb Savings Guide helps you reach local customers looking for deals, increasing foot traffic and sales for your business. In comparison to traditional print, direct mail, newspaper & magazine advertising, you will be saving substantial advertising costs and having the ability to advertise multiple Coupons, Promotions, Deals & Sales compared to just one Ad in the aforementioned advertising vehicles. Being listed on a reputable directory offers SEO advantages to help boost your business website's rankings.

We understand as a business owner, you have to wear many "hats"... simply put, we are taking several of those "hats" and responsibilities off your plate, so you have more time to run your business and eliminate the learning curve of today's marketing trends and technologies. 

Additional Savings Guide Directory benefits include:


When you create a listing on the directory, it will be included in search engines like Google and Bing, as well as local search engines that people use to find businesses in their area - at no cost to you. 

 

7. What are backlinks in a Directory and what do they do?

  - Link-building: Attracting links from high-authority sites back to your website in order to boost your own site’s authority

  - Backlinks are a link from some other website to your website. Submitting your business information to a reputable online directory to earn a backlink and/or drive traffic can improve your local SEO, promotes your business,  targets a specific audience and captures new leads; a local listing can help a business get higher quality backlinks to their website.

8. How do I save "Money" with this Directory?

  - Cost-optimization: Every business has the responsibility of running, advertising, and promoting their business as well as being found online - which is where a large majority of people begin their search for the products and services you provide and that they need - many of these responsibilities are being done "for you" through the Savings Guide Directory (SEO, being found online, advertising, marketing, promoting, trust & credibility, driving traffic, generating leads, increasing awareness and sales, etc.) which is both saving you "Time" and "Money" in comparison to traditional methods.

 

By taking advantage of our Savings Guide Directory, the cost comparisons to typical ways of Advertising and Marketing far outweigh the cost of our Membership Plans and save you money you are currently spending. Compare the costs of your current Advertising vehicles... for far less than the cost of one small print ad or coupon, printed flyers, postcards or mailers... you have the potential to create (20) monthly, (80) weekly, or (600) daily unique Coupons or Deals for one low monthly price starting at $49/month... Investing strategically in Advertising for your small business can result in a high return on inventment, bringing valuable new business to your company.

 

When you create a listing on the directory, it will be included in search engines like Google and Bing, as well as local search engines that people use to find businesses in their area - at no cost to you.

PLUS:

We recommend promoting through social media, email or signage that you regularly Advertise on the MacombSavingsGuide.com ("Look For Our Current Deals on MacombSavingsGuide.com") to direct current and potential new customers to seek your latest deals. A simple QR Code directing customers to your new Advertising Platform is an easy way to do that in your store-shop-or business.

Listing on MacombSavingsGuide.com is also a cost-effective way to enhance your Branding, Awareness, Online Presence, Credibility, Trust & Local Visibility while generating Leads - the cost of us doing the Marketing of the Directory is included in the Membership Plan.

 

9. How much "Money" can I save with St Clair Savings Guide Directory?

   - Savings will vary with each individual business and how they do their typical advertising & marketing. We'll let you do the math: 

Typical Marketing Costs...

 

10. Is there a cost to advertise my business on St Clair Savings Guide?

   - Yes, we charge a small monthly fee to use our services. There are various monthly / annual listing & advertising packages available to fit your specific needs. Visit our Advertise page for more details on pricing and options.

 

11. Is it easy to create a coupon or deal for my business?

   - Yes. Our software is user-friendly and easy to use. Once your business is listed, you can create and manage coupons and deals through your account on the Macomb Savings Guide website.

 

12. How often can I update my deals and coupons?

   - You can update your deals and coupons as often as needed (no limitations) to keep your offers fresh and attractive to customers. All updates are made in real time and are immediately visible and available on our directory once changes or new coupons and deals are made.

 

13. How do I track the performance of my coupons and deals?

   - The Macomb Savings Guide platform provides tools to track the performance of your coupons and deals, including views and redemptions. These stats provide valuable insight for advertisers and include details on a variety of touch points: 

• Total Views - The total number of times the listing has been viewed on any page of the site including homepage impressions, listings view (search results pages) and individual profile page views.

• Profile Views - The number of times the individual profile page has been viewed.

• "Visit Website" Clicks - Tracks how many times someone clicked "Visit Website" from their profile page.

• "Get Directions" Clicks - Tracks how many times someone clicked "Get Directions" below the map on their profile page.

• "Tap to Call" actions - Tracks how many times someone tapped their phone number from a mobile device.

• "Contact Us" Form Submissions - Tracks how many form submissions were sent from their profile page.

• "Click to Claim" Coupon - Tracks how many times someone clicked to claim a coupon (only for listings with a coupon displayed)

• "Click to Share" Event - Tracks how many times someone clicked to share an event (only for listings with an event displayed)

• "Review Submissions" - Tracks how many customer reviews have been submitted for this business.

 

14. Can I target specific demographics with my deals?

   - Yes, you can tailor your deals to target specific demographics within St Clair County to maximize their effectiveness.

 

15. What support is available for advertising businesses?

   - Our support team is available to help with any questions or issues you may have. Contact us via email or phone for assistance.

 

16. Can I feature my business in multiple categories?

   - Yes, we offer plans for your business to be listed in multiple relevant categories to increase visibility to potential customers.

 

17. My uploaded image is cut off...What is the Listing Image Size?

    - A listing's Primary Image is the image that appears on the Homepage, Browse Listings page, and in search results. You can upload images up to 10MB and any dimensions. If you'd like the image to completely fill the content area and make sure none of the image gets cropped, then you need to make sure they are all the same dimensions: 760 pixels wide x 520 pixels tall (1.5: 1 ratio)

 

18. Can I add my online Google Reviews?

    - Yes! It's easy for both customers to post their reviews about your business and for you to add your existing customer Reviews simply by clicking the blue "Leave A Review" button located on the right side of your listing.

 

19. How do I renew or cancel my advertising subscription?

    - Your subscription automatically renews each month and is billed to your credit card. You can manage your subscription through your account on the Ideal Directories platform. You can cancel anytime.

To Cancel Your Subscription: 

STEP 1 - Open your Business Profile for the listing that will be cancelled, and click "Billing Info" on the left side of the page.

STEP 2 - Click "Cancel my account."

STEP 3 - Confirm you want to cancel by clicking "Cancel My Account."

Please Note: Cancelling the account will result in the listing coming offline immediately.

 

20. How to manage or update my listing on StClairSavingsGuide.com?

As a business listing owner, you have the ability to manage and edit your listing on the site. This puts you in complete control and allows you to update your information anytime you like. If you have an account with us, and would like to manage your listing, here’s how...

Step 1 - Visit our website from your internet browser.

Step 2 - Click “Login” on the top right of the screen

Step 3 - Enter your Email & Password *If you forgot your password, you can click on the “Forgot your password?” link.

Step 4 - Manage your listing. Once logged in, you will see the options to edit your listing. Depending on the plan you are on will determine what features you have access to in your account.

 

21. How is the Macomb Savings Guide promoted?

    - Macomb Savings Guide is promoted two-ways - both by us and by you:

(1) We use online and offline marketing, networking, seminars, local SEO strategies, we promote our MacombSavingsGuide.com members and their specials on our various social media platforms and marketing materials, we educate the importance of the Shop Local Initiative, organic growth, ancillary print and digital products, direct mail, email marketing, website integrations that link to MacombSavingsGuide.com, and we have plans to create quarterly Macomb Savings Guide printed catalog/magazines promoting the site and any members who wish to advertise within the publication.
 

(2) We like to think that our Savings Guide is "your" personal advertising vehicle that you use instead of relying on other more costly typical and traditional vehicles... Just as you tell customers to look for your current AD in the "XXX", we recommend you educate your customers to look for your latest weekly (or daily) Advertisement Coupons, Deals, Sales & Promotions on MacombSavingsGuide.com and to visit the site often. This can be done by using in-store signage placed near the checkout counter or entrance with a QR Code that goes directly to the website informing customers, indoor/outdoor banners, yard signs, adhesives, posters to display inside or outside of your business, use printed inserts (business card, postcard, rack card or flyer sizes) on your counter or into each customers shopping bag, and email your current customers with your new Advertising Platform. Regularly use your social media platform posts, stories, reels and/or place a "pinned post" at the top of your social media profile promoting 

NOTE: As a client you receive 20% OFF our current wholesale print prices - we would be happy to design, print & deliver any of the above mentioned marketing communications directly to your location.

MARKETING STRATEGY – MACOMB SAVINGS GUIDE


Business Owners:
Just as you tell customers to look for your current AD in the "XXX", we recommend you educate your customers to look for your latest weekly (or daily) Advertisement Coupons, Deals, Sales & Promotions on MacombSavingsGuide.com and to visit the site often.


To help small business owners effectively educate and market to their customers about their new presence on macombsavingsguide.com, here are some strategies you can use:

1. In-Store Signage

   - Point-of-Sale Materials: Place signs, posters, postcards or flyers near the checkout counter or entrance, informing customers about the availability of weekly coupons, deals, and promotions on macombsavingsguide.com.

   - Window Decals: Use window stickers or decals that mention “Find Our Latest Coupons on macombsavingsguide.com” with a scannable QR Code that goes directly to the website to catch the eye of passersby.

 

2. Social Media Promotion

   - Regular Posts: We encourage businesses to create social media posts highlighting their deals on macombsavingsguide.com, with direct links to their offers.

   - Stories and Reels: Use Instagram and Facebook stories or reels to showcase quick snippets of available deals, encouraging followers to visit the site.

   - Pinned Posts: Pin a post on your social media profiles about their partnership with macombsavingsguide.com for easy visibility.

 

3. Email Newsletters

   - Dedicated Section: Include a section in your email newsletters that promotes your coupons and offers available on macombsavingsguide.com.

   - Exclusive Offers: Provide email subscribers with exclusive deals only available through macombsavingsguide.com, creating an incentive to visit the site.

 

4. Website Integration

   - Banner Ads: Add banner ads or sidebars on your own websites that promote your deals on macombsavingsguide.com.

   - Link Placement: Include a direct link to their profile or offers on macombsavingsguide.com in their website's navigation menu or footer.

 

5. Printed Marketing Materials

   - Business Cards: Include the stclairsavingsguide.com logo or a QR code linking to the website or your profile on the website on your business cards – or print separate business cards specifically for promoting and directing customers to macombsavingsguide.com.

   - Flyers and Brochures: Distribute flyers and brochures in-store or at local events that highlight your partnership with stclairsavingsguide.com.

 

6. Local Advertising

   - If you plan to still use Local Newspapers or Magazines: Place small ads in local publications promoting your new coupon listings on stclairsavingsguide.com or add a tagline and link into your current ads “Look For Our Latest Deals on macombsavingsguide.com (or use a QR Code in the Ad).

   - Radio and Community Bulletins: Utilize local radio spots or community bulletin boards to announce your partnership with macombsavingsguide.com.

 

7. Customer Engagement

   - Incentivize Visits: Offer a small discount or freebie to customers who visit macombsavingsguide.com and mention it in-store.

   - Ask for Feedback: Engage with customers by asking for their feedback on the deals found on macombsavingsguide.com and how your business can improve its offerings.

 

8. Collaborations

   - Joint Promotions: Partner with other businesses listed on macombsavingsguide.com for cross-promotions, encouraging customers to explore the site for a variety of deals.

   - Community Events: Participate in or sponsor local events where they can distribute promotional materials that highlight your deals on stclairsavingsguide.com.

 

9. Customer Support and Training

   - Saff Training: Ensure that staff members are well-informed about the macombsavingsguide.com website and can explain to customers how to find and use the online coupons.

   - Customer Demos: Offer in-store demonstrations on how to access and use macombsavingsguide.com, particularly for less tech-savvy customers.

 

10. Word-of-Mouth

   - Encourage Sharing: Ask loyal customers to share their experiences and deals found on macombsavingsguide.com with friends and family.

   - Referral Programs: Implement a referral program where customers can earn rewards for getting others to use stclairsavingsguide.com.

These methods will help small business owners maximize the benefits of their listings on macombsavingsguide.com by educating and engaging their customers effectively.


 

Our Marketing Strategies:

Promoting and educating local residents and consumers about your new online business directory and coupon website, stclairsavingsguide.com, is crucial for driving traffic and engagement. Here are the planned strategies we use:

 

1. Leverage Local Media

   - Press Releases: Send press releases to local newspapers, magazines, and online news outlets announcing the launch of macombsavingsguide.com, highlighting its benefits to the community.

   

2. Social Media Campaigns

   - Targeted Ads: Run Facebook and Instagram ads targeted specifically at residents of Macomb County, promoting the savings they can find on macombsavingsguide.com.

   - Engaging Content: Regularly post about featured deals, local businesses, and user testimonials on social media platforms to keep our audience informed and engaged.

   - Community Groups: Share information about macombsavingsguide.com in local Facebook groups, Nextdoor, Alignable, and other online community platforms where local residents are active.

 

3. Email Marketing

   - Newsletter Campaign: Build an email list by offering an incentive (e.g., exclusive first access to deals) and send out regular newsletters highlighting new deals, featured businesses, and tips on how to use the site.

   - Local Business Collaboration: Partner with local businesses to feature macombsavingsguide.com in their email newsletters, offering cross-promotion opportunities.

 

4. Local Events and Sponsorships

   - Community Events: Participate in or sponsor local events, fairs, or farmers’ markets where we can distribute flyers, business cards, and brochures about macombsavingsguide.com.

   - Workshops and Seminars: Host workshops or seminars at local community centers or libraries to teach residents & businesses how to use macombsavingsguide.com to find the best local deals.

 

5. Printed Marketing Materials

   - Direct Mail Campaign: Send postcards or flyers directly to local households & businesses, introducing macombsavingsguide.com and encouraging them to visit the site for savings.

   - Billboards, Bulletin Boards, and Posters: Place posters in high-traffic areas, such as local coffee shops, libraries, and community boards, to raise awareness.

 

 6. Community Engagement

   - Chamber of Commerce: We use local Chamber of Commerce and other business networks to promote the directory among local business owners and community leaders.

   - Charity Partnerships: Partner with local charities or non-profits, offering them a platform on macombsavingsguide.com to promote their events or fundraising efforts, while also promoting the directory.

  - Networking: Attend various networking groups and events to educate and promote macombsavingsguide.com

 

7. SEO and Content Marketing

   - Local SEO: Optimize macombsavingsguide.com for local search terms so that it ranks well on Google when people search for local deals and coupons.

   - Blog and Resources: Blog articles about macombsavingsguide.com that offers tips on saving money, supporting local businesses, and making the most of coupons, which will attract more visitors through search engines.

 

8. Personal Outreach

   - Distribute flyers, rack cards, printed materials door-to-door in targeted neighborhoods, and during local community events or when launching a major promotion.

  - Shop Local Initiative: we educate the importance of the Shop Local Initiative and how it positively impacts local communities.

By implementing these types of strategies we can effectively promote and educate local residents & businesses about macombsavingsguide.com, helping them discover the value of our directory and driving traffic to the site.